Understand which of your actions really improve the customer experience

Growing small or medium-sized business is a day-to-day work. Conduct and measure growth experiments to better understand what works best for your customers.

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Tie the data from Google Web Analytics to your Trello cards and study on the real outcomes of your tasks
It's hard to simply guess what actions would actually improve your customers' behavior. All you can do is experiment a lot with the value proposition, content, user flows, customer segments, etc and track the changes in the clients' actions. If you start connecting your tasks and their results, then:
● every one of your tasks and objectives will become truly data-driven
● you'll know for sure what impact each of your activities produced in the past and you'll be making right decisions in the future
● you'd start a process of continuous learning and will be able to improve your key indicators rapidly
If your goal is the growth of the business, then connecting your tasks or experiments and data is extremely important to you. Perhaps the only sure way to beat your competitors is really to start to experiment constantly. Set measurable goals after creating every new task, then GrowthBoard will capture the results of these actions and compare them to the expected outcomes, creating your own knowledge base for the future insights on ways to improve your customers' behavior, increase traffic coming to the website, boost user activation, and more.
Some of the data from Google Web Analytics you might want to connect to measure your tasks' and experiments' outcomes:

Track changes in 30+ metrics with 50+ filters in a few clicks

Simply choose or start typing the name of the metric, then the filter and its value. For example, (Bounce Rate) (Page=/404.html)

Experiments are often measured using Goals. Track changes in the conversions over the time

Choose the name of the goal and apply filters, for example, to see only the paid traffic from the channel "Facebook": (Summary) (Goal=EVENT -> GetStarted) (Source / Medium=facebook / cpc)

Trace how your actions affect the customer journey using Funnels between web pages or events

Connect any funnels to the Trello cards by listing the steps and separating them with the word 'then'. A step is a name of the page and a category/action/label of events with any extra filters, for example: (New Users) (Page=/) (Medium=cpc) (then) (Action Event=SignUp) (then) (Action Event=CreateProject)

Use a unified Dashboard composed of results of all your marketing tasks in Trello

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