Understand which of your actions make your Facebook Ads campaigns truly amazing

Creating impactful campaigns can only be done by continuously improving them step by step, measuring each step's contribution

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Tie the data from Facebook Ads to your Trello cards and study on the real outcomes of your campaign optimization tasks
You can't make an awesomely converting Facebook Ads campaign on the first try. Only by continuously experimenting with your ad copies, audiences, targeting parameters, and other stuff, you're step by step getting closer to a surely ambitious ad campaign. If you start connecting your tasks and their results, then:
● every one of your tasks and objectives will become truly data-driven
● you'll know for sure what impact each of your activities produced in the past and you'll be making right decisions in the future
● you'd start a process of continuous learning and will be able to improve your campaigns rapidly
Connecting experiments and data is extremely important to eventually create an amazing Facebook Ads campaign. Set measurable goals for every optimization step, then GrowthBoard will capture the results of these actions and compare them to the expected outcomes, creating your own knowledge base for the future insights on ways to skyrocket your CTRs, reduce Cost Per Click, raise Awareness, or improve other key indicators.
Some of the data from Facebook Ads you might want to connect to measure your campaign optimization tasks' outcomes:

Track changes using Summary on the account, campaign, ad group, or ad copy level

To do so, just specify the object you want to track. For example, (Summary) (Campaign=MyFirstAds)

Measure the effectiveness of your optimization efforts attaching particular metrics and using filters

Simply type or choose what metric interests you, then specify an ad or a campaign and add any filters such as Gender, Age, Device. For example, (CPM) (Campaign=MyFirstAds) (Age=35-44)

Use a unified Dashboard composed of results of all your optimization tasks in Trello

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