0. Enable GrowthBoard in Trello marketplace
1. Set up your Trello board for experiments
Create a new board with lists designed specifically for managing the experimentation process. You can copy the board using this link
Ideas
Write down all growth ideas that come to mind in the first list
Prioritize
Prioritize your ideas by answering qualitative questions
Doing
Experiments the team is working on right now are on this list
Measure
Connect metrics and track the actual impact of the experiments
Success
Did you reach the goal? Specify the conclusions and leave the experiment here
Fail
Didn't reach the goal? Specify the reason and move the experiment to this column
2. Specify the qualitative data of the experiment
For each experiment, answer the questions about the criteria and faith in success before implementing it, and note the conclusion after
Success Criteria
What value of which metric will mean the success of the experiment?
Ex: Increase Conversion Rate to 12%, 200 New Users
Ex: Increase Conversion Rate to 12%, 200 New Users
Confidence Rate
Why should this work out? What underlies the experiment?
Ex: Analytical data, Surveys, Previous experiment…
Ex: Analytical data, Surveys, Previous experiment…
Result
How close is the result to Success Criteria? Why did you get it?
What things became clear that weren't obvious before?
What things became clear that weren't obvious before?
3. Connect quantitative data
Attach more than 130+ metrics from 15+ data sources in a couple of clicks so the whole team could track the experiments and draw the right conclusions
Google Analytics
Advertising Platforms
Analytics Tools
A/B Testing Tools
Social Networks
4. Fill the growth history of your organization
As a result, you will have a history of all experiments with connected metrics and conclusions made by the team
