Experiments the team is working on right now are on this list
Measure
Connect metrics and track the actual impact of the experiments
Success
Did you reach the goal? Specify the conclusions and leave the experiment here
Fail
Didn't reach the goal? Specify the reason and move the experiment to this column
2. Specify the qualitative data of the experiment
For each experiment, answer the questions about the criteria and faith in success before implementing it, and note the conclusion after
Success Criteria
What value of which metric will mean the success of the experiment? Ex: Increase Conversion Rate to 12%, 200 New Users
Confidence Rate
Why should this work out? What underlies the experiment? Ex: Analytical data, Surveys, Previous experiment…
Result
How close is the result to Success Criteria? Why did you get it? What things became clear that weren't obvious before?
3. Connect quantitative data
Attach more than 130+ metrics from 15+ data sources in a couple of clicks so the whole team could track the experiments and draw the right conclusions
Google Analytics
Advertising Platforms
Analytics Tools
A/B Testing Tools
Social Networks
4. Fill the growth history of your organization
As a result, you will have a history of all experiments with connected metrics and conclusions made by the team
Why
Don’t spend time on data collection
Average marketing team spends up to 10 hours a week processing results of their efforts. Now they don’t need more than 15 min/week on that.
Become truly data-driven
You are data-driven if every one of your tasks and experiments is connected with a particular metric.
We all tend to assess the results by eye, since analyzing them is too routine and boring.
Make more right decisions
If we know for sure what result each task yielded in the past, we’ll make right decisions in the future. Verify your gut feeling by real numbers.
For Whom
Growth Teams
Run more experiments every week, accurately and quickly tracking them and their results.
Marketing Teams
Data-driven marketing means keeping all of your efforts outcomes measured. Create tasks tied to their results in 10 seconds.
Product Teams
Make only needed products and features, immediately measuring how each of your tasks changes users' behavior.
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Startup
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